INTRODUCTION TO MASTERING IDEATION IN THE DIGITAL AGE
Diversity and inclusion influence business results. This course, developed by Kasia Hein-Peters, MD, shows how inclusion, despite hiring practices, lags behind diversity in most companies. However, inclusive ideation can help give voice to frequently overlooked groups. So they can contribute to generating more and better ideas. As a result, commercial launches will be more successful.
Firstly, you will learn about using the team’s creativity by engaging diverse employees and customers through online platforms. Secondly, examples will illustrate how diversity and inclusion improve the company’s innovation culture. Examples of outliers, such as the recent Nobel Prize winner Katalin Kariko, will demonstrate the influence of diversity of thoughts on breakthrough innovations. In addition, the course will dive into the importance of engagement and excitement during online hackathons.
Also, it will introduce artificial intelligence-based clustering that makes the process very efficient.
Understand how diversity helps to grow the business.
Discover why inclusion is behind and how to improve it.
Find out why inclusive ideation is vital to the innovation process.
Learn best practices in creating ideation campaigns.
CERTIFICATE
After the course, you can purchase a digital micro-credential certificate linked to the Blockchain for USD99.
AUDIENCE
The course is for executives who manage ideation campaigns or hackathons. Moreover, leaders who want to improve their companies’ innovation capabilities and culture will also benefit.
YOUR DIVERSITY AND INCLUSION INSTRUCTOR
Kasia Hein-Peters
Kasia Hein-Peters, MD, cares about improving healthcare performance through diversity and inclusion. She partners with life science and digital health companies to solve their biggest challenges through innovations. As a result, business growth accelerates, and commercial launches are more successful. She graduated as a medical doctor at the Medical University in Wroclaw, Poland. A few years later, she completed her residency in psychiatry. She joined the pharmaceutical industry after a few years of clinical practice. This led her to introduce several breakthrough medications and vaccines. As a result, patient care improved, leading to better health and quality of life. Over the years, she worked at Eli Lilly, Merck, Inc., Novartis, Sanofi, and Terumo. Recently, Kasia founded Abante Scientific as an independent consultant. Her company helps to develop innovation capabilities and build innovation into the company’s culture. Also, she simplifies strategic planning and improves the odds of go-to-market strategies. Her deep enterprise, portfolio, and brand strategy development expertise can help at different stages of the innovation process. Kasia is board-certified in AI in Medicine. In addition, she is a licensed innovation practitioner accredited by INNOVATION360.
