The Fundamentals of Assessing Innovation Management

Developing a culture of innovation within a business requires an intentional approach to innovation management. The first step is assessing innovation within the organization.

In this step-by-step, hands-on course with Innovation360 founder Magnus Penker, you’ll learn how to assess capabilities, culture, strategies, and leadership for innovation management in a real organization. 

First, you’ll learn the fundamentals. Then you’ll practice applying the tool to your own organization and walk through your full 40-page report, which includes customized recommendations. You will then learn how to apply this tool for assessing innovation management on a larger scale. Finally, a real case study is presented, as well as a client interview with a top innovator.


Why and how to assess innovation management, strategy, capabilities, culture, and leadership

Activity: Hands-on instructions on how to do the assessment

Interpret and use the assessment report

Activity: Walk through your company’s report

What does the full client report look like?

Activity: A real-world example of a client report.

A client interview

Activity: Interview with the automotive R&D company CEVT.

Register today for this online course and learn the basics of assessing innovation management within an organization.


Online course with optional certificate


Learn to create an innovation assessment


Free 40-page report, with customized recommendations




At the conclusion of the course, you have the option of purchasing a blockchained digital micro-credential certificate for USD99.


Anyone working in an organization where you need to step up and drive innovation and transformation.


Magnus Penker

The founder and CEO of Innovation360 Group, Magnus Penker is an internationally-renowned thought leader on innovation, sustainability, and business transformation. He is a speaker at prestigious global forums and events such as the Global Peter Drucker Forum, and at top-ranked international business and design schools, professional associations, and some of the world’s largest companies. A best-selling author on management topics, Magnus recently launched the bestseller Play Bold, is writing a five-volume series The Complete Guide to Business Innovation, is a former contributing editor at the International Journal of Innovation Science, and pens a column for the American business journal Inc Magazine.

He has been honored with the Business Worldwide Magazine’s award for “Most Innovative CEO Sweden 2016” and was appointed a Global Top 100 CEO by CEO Monthly in 2018. He has launched 10 start-ups and has acquired, turned around, and sold 30+ SMEs all over Europe.